Hey, I'm Jay, a Minneapolis-based designer with 15+ years of experience in graphic design, web design, and user experience.  With all my designs, I aim to communicate with bold simplicity. Often, the key is avoiding the unnecessary.  Every project needs a north star, and every design detail should help it shine through.
At Capella University, I design web applications that aid students in their online learning, program planning, and much more.  I also lead my biggest projects through vigorous user experience testing to gather actionable insights from real users.
As a freelancer, I've designed logos for a restaurant, a clothing company, a human services consultancy, and more; I've designed wedding monograms for several happy couples; and I've designed album packaging and other promotional materials for an independent music label.
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